What does a 20% increase in revenue mean for an entrepreneur? Ask Brian Mafifi, CEO of Diepsloot Radio. In the past three months Brian has signed advertising contracts with clients like Gauteng Department of Economic Development and 1Life to the value of R250 000. And there’s more to come with some other big brand deals in the pipeline.
Operating out of the eHUB, Diepsloot Radio is an online radio platform started in 2011. The station was started with owner funds, a small loan and donations of equipment and a container. Brian enlisted the help of volunteers to help with do the radio shows. In its first year of operation the station had 500 listeners. This has grown by 90% to 5000 listeners. A number of the crew members – who gained skills and experience while working or volunteering at the station – have gone on to have successful careers at bigger stations. “We need to make a contribution to the community we operate in,” explains Brian. “We give people the opportunity to work here as volunteers and get experience. We’re very proud of those who have gone on to bigger stations and great jobs.”
The additional revenue will allow the station to buy more equipment, upgrade the studio and allocate money towards a marketing budget to grow the brand. The station currently employs 7 paid crew members.
“Being an entrepreneur is tough,” says Brian. “The support of organisations like the Wot-If? Trust and donors like Ericsson have been a big help in keeping the station alive.”