My name is Peter Ngobeni. I am a dance coordinator, MC and the creative director of Caphas Creative Solutions. We specialise in communicating brand messages to LSM (SAARF Living Standards Measure) 1-5. Our goal is to increase brand engagement for our clients.
Lockdown has negatively affected my business, as most of our income comes from events. However, to stay afloat during the lockdown, I have started using my design skills to help small township businesses with branding, logos and business cards. I have noticed that some people have gained the desire to start their own businesses during this lockdown, so I assist them with CIPC business registration. I also help operating businesses apply for permits and, finally, I am part of the creative team that has been providing content for the Covid in the Kasi campaign.
The biggest challenge I am facing with running my business is having access to creative spaces in the township like theatres and dance studios for dance crews to rehearse. Finding professional, reliable partners to work with on big projects is also a challenge, which makes the up-scaling of my business a distant dream.
Further, not having access to the free Wi-Fi and a working space at Father Louis Blondel Centre has made running my business a challenge. Data rates are high- which makes it impossible to work from home for long periods of time.
Working on the Covid in the Kasi campaign has been the highlight of my lockdown experience thus far because through the campaign we have been able to create content that impacts people’s lives positively. It has given us a preview of what we can achieve through online platforms as township content creators. Before this campaign, I didn’t think of myself as journalist but I am loving the journey.